This ad, named ‘Dear Future Mom’, was aired across France in March 2014. It addresses a pregnant woman whose child was diagnosed with Down syndrome. Here to comfort her are these young adults thriving with the chromosome disorder in spite of their differences.
The commercial was an instant success at its release, and retweeted by leaders such as Italy’s former prime minister, Matteo Renzi. However, only months later, the French government banned it from all airwaves.
In France, it is reported that 96 per cent of pregnancies detected with Down syndrome end in abortion.
The case is now being considered by the European Court of Human Rights.