In what will be the largest promotion run by Catholic Education SA (CESA) to date, the new tagline ‘Raising Hearts and Minds’ will be featured at more than 100 sites – including billboards, bus shelters and retail shopping centres.
More than 50 students from Catholic schools throughout the State participated in a photo shoot in June, with various images being used to create the series of different advertisements.
The students, ranging from Reception to Year 9, were invited to be ambassadors for their local schools. Some were selected to appear ‘larger than life’ on Catholic Education billboards.
The advertising campaign coincides with CESA’s second annual Catholic Schools Open Week.
Running from August 10 to 16, the week serves as a way for parents in the community to visit their local Catholic school and learn more about what they have to offer.
Many schools will be conducting Open Days during the week, while others have opted to offer virtual tours for prospective students and their families.
CESA director Dr Neil McGoran said it was an exciting time for Catholic education in South Australia, with several major developments and expansions to take place in the next few years. New schools will be built in the Riverland and at Two Wells, while Cardijn College will expand its campus to include Galilee Catholic School in Aldinga. Other regional schools that will be expanding their offerings and facilities include St Joseph’s, Peterborough; St Joseph’s, Clare; St Joseph’s, Murray Bridge; and St Mary MacKillop School, Wallaroo.