The campaign is pitched at baptised but not practising Catholics, and aims to help all Catholics reflect on the significance of their baptism.
Ads featuring former test opening batsman Mr Hayden are appearing in Westfield shopping centres and on outdoor billboards, and emphasise that being baptised Catholic has continued to transform Mr Hayden’s life.
In an interview that will feature in the campaign, Mr Hayden said: “Being baptised is like making bread. It’s like the yeast element to creating the dough, which then has a process which gets baked.
“If I didn’t have the yeast, I’d be eating unleavened bread for the rest of my life!
“So being baptised has given me the opportunity to rise and flourish and then to be shared. I can’t help but encourage anyone to plant that little seed because goodness knows what it grows to.”
The advertising will direct people to a website, where they can register their interest and opt to receive a free 30-day reflection resource, ‘More with Jesus’.
A series of online seminars building on the major themes of ‘More with Jesus’ will be available from the end of April.
Members of the Evangelisation Brisbane team will get in touch with everyone who signs up, and will be ready to accompany those with questions or who want to go deeper into their faith.
While Mr Hayden is the face of ‘Call to all Catholics’, Evangelisation Brisbane executive director Deacon Peter Pellicaan pointed out that all practising Catholics had an important part to play in its success.
“The mission of Jesus to make disciples of all nations is the mission of all the baptised,” Deacon Pellicaan said.
“This initiative is a great opportunity for us all to engage with our friends and relatives who are no longer practising their faith, and invite them to discover the truth, beauty and goodness of their baptism.
“In addition to personal outreach, the Archdiocese is also encouraging everyone to pray for the success of this outreach and anyone who would like to accompany someone on their journey into faith can register their interest on the Evangelisation Brisbane website.”
‘More with Jesus’ will be given free of charge to those who respond to the ‘Call to all Catholics’ initiative.
Article republished with permission from The Catholic Leader, Brisbane.Jump to next article