New era for delivery of Catholic community services
Local
A new brand, a change in name and a revamped website all make for a new chapter in the delivery of Catholic social services in South Australia.
Now called Centacare Catholic Community Services, the organisation has unveiled a new look that reflects its commitment to “inclusivity, warmth and professionalism”.
Centacare is the not-for-profit community services arm of the Archdiocese of Adelaide. It grew out of a long tradition of Catholic Social Teaching and the vision of Archbishop Matthew Beovich for the establishment of professional services for people in need.
It was established in 1942 as the Catholic Welfare Bureau and evolved into Centacare Catholic Family Services until the recent change.
“This evolution aligns our identity with the true nature of our work – a community services organisation dedicated to serving and uplifting South Australians,” said Leanne Haddad, Centacare executive director.
“We are thrilled to begin this next chapter for Centacare.”
She said the “fresh and inspiring brand identity” represented more than just a new look.
“It embodies our commitment to inclusivity, warmth and professionalism that our clients have come to know and trust,” she said.
“The new Centacare brand identity is a true reflection of who we are. Every aspect of our design has been carefully crafted to convey the values that define us - inclusivity, empathy, respect, confidence and unwavering support. We are dedicated to creating a welcoming environment for all, ensuring that every interaction with Centacare is characterised by sincerity, compassion and trust.”
At the heart of the new identity is a thoughtfully designed logo with a water ripple to represent the impact of Centacare’s support and interventions, radiating outwards to touch the lives of clients and the broader community.
“This visual metaphor captures the essence of our work – creating positive, lasting change that expands through the community,” Leanne said.
“Additionally, the icon can be interpreted as steps, symbolising the journey we walk alongside clients through different challenges one step at a time. The arc, or ark, in the logo signifies safety and stability, which is a crucial purpose in the supports we provide.”
Leanne said while the new look reflected Centacare’s growth and evolution, its mission remained the same: “together, we will create ripples of positive change”.
“We have decided to honour elements of our traditional look while bringing innovation and a sense of longevity,” she said.
“The fact that each Centacare agency interstate has followed its own path empowered us to dig deep and create a brand identity that represents our purpose.
“The rebranding process started in June 2023, and I feel proud that the motivation behind the brand was informed by key messaging centred around our clients and the communities we support.”
Over the past 12 months Centacare has supported more than 20,000 clients, including 5000 children, across 63 services at 33 locations.
Through a competitive tender process, Government-funded services are delivered across housing, mental health, disability, domestic violence supports, parenting and specialised family support. Vital contributions are also received from Catholic Charities, schools and other donors.
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